The Craftsman's Review
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3 days ago  |  Advertorial  |  By Dana Whitfield
A Scottsdale trainer spent a year building a home workout board so her own mother could keep training without leaving the house. The first batch she funded herself is almost gone.
Renee Callahan, NASM-CPT, did not set out to launch a product. She set out to solve one problem: her mother was losing the one thing that kept her steady on her feet, and nothing on the market actually replaced what Renee did for her in a session.
Renee Callahan training on her home studio board
Renee Callahan, NASM-CPT, demonstrating the board she built so her mother could keep training at home.

Scottsdale, Arizona. Renee Callahan has trained women out of the same studio off Hayden Road for nine years. The board she is now selling did not start with a client, and it did not start as a business idea. It started with her mother.

Pat Callahan is 74. For years she walked most mornings and never missed her Tuesday senior fitness class in Mesa. Then her knee got worse and the drive across town stopped being something she wanted to do twice a week. "She didn't stop wanting to move," Renee says. "She stopped having an easy way to do it. Those are two completely different problems, and most products out there only pretend to solve the second one."

What her mother couldn't do anymore, and what nothing on the market solved

Renee looked for something to give her mother. Most of what she found online was either a glorified yoga mat with a timer stuck on it, or a program that demanded an app, a login and a monthly fee her mother would never use past the second week. "My mom doesn't want a subscription," Renee says. "She wants to know exactly what to do, in what order, without calling me to ask."

"I kept thinking: if I'm not in the room, this has to work anyway. The instructions have to do the job I'd normally do standing next to her. That's a completely different design problem than just bolting bands onto a board."

— Renee Callahan, NASM-CPT
Renee training on the board with her mother
Renee training alongside her mother, Pat, in her living room in Mesa.

She is not an engineer, so she found someone who would actually listen

Renee had never designed a physical product before. She wrote down, in plain language, exactly what her mother's at-home version of a session needed: where a hand had to land, where a knee had to rest, how a board had to fold so it would never pinch a finger, how it had to pack away small enough to disappear under a bed. Then she spent close to a year going back and forth with a small manufacturer, prototype after prototype, testing each one on her own mother before approving the next round.

"I sent back four versions before one of them actually felt like one of my sessions," Renee says. "Not a focus group. My mom, on her own living room floor, telling me where it still didn't feel right."

Notebook sketch of the board's early design
An early sketch from the design process, before the spec went back to the manufacturer a fourth time.

Built to do a trainer's job, without a trainer in the room

The part Renee would not compromise on was clarity. Every exercise sequence had to be obvious without a phone, an app or a password. The board folds out to one layout every time, the anchor points are fixed in only the positions that are actually correct, and a wide, grippy base keeps it planted on the floor through every push-up and lunge. The included guide walks through each movement in the same order Renee would run it in a real session — standing, then seated, then kneeling.

"No app. No subscription. Zero," Renee says. "If my mother has to remember a password to move her body for fifteen minutes, I've already lost her. The whole point was for this to replace what I do in a session, not add another screen to figure out."

Phone propped in the board's built-in holder showing the workout guide
No app to open. The included guide props right into the board, the same sequence Renee runs in a session.

The board Renee built so her mother could train without her in the room.

See the Board She Built for Pat →

$99 · 30-day money-back guarantee · free US shipping

It stopped being just about her mother

Once Renee had something that worked for Pat, she started handing early prototypes to her own clients — not just older women, but the ones squeezed for time in every direction: a client six weeks postpartum who couldn't get back to the studio yet, a client working two jobs who had fifteen minutes between shifts, a 61-year-old client who had quietly stopped going to her gym because she felt out of place there.

"That's when it clicked that this was never only a problem for someone my mother's age," Renee says. "It's every woman who needs real movement and doesn't have the time, the body, or honestly the patience, for anything complicated. I just happened to see it first, because I was looking at my own mom."

Renee doing a full plank on her own board at home
Renee running her own workout on the board, the same sequence she now gives to clients of every age.

Why Renee tells clients to start now, not on January 1st

Every year, Renee watches the same thing happen at the studio. December is quiet. Then the first week of January, everyone shows up at once chasing a resolution, the good equipment has a line, and by February most of those same faces have already stopped coming. Add in the part nobody says out loud: nobody wants to leave a warm house, scrape a windshield and drive across town in the dark just to start a brand-new habit from zero.

Renee's advice to her own clients runs the opposite way. Don't wait for a date on the calendar to decide you're starting over, and don't make the first week of a new habit harder than it needs to be by also fighting weather and traffic and a packed gym. Start smaller, start now, somewhere you don't have to leave the house to get to.

"I tell my clients: don't wait for January 1st to decide you're finally doing this. Start this week, for ten minutes, in your own living room, in whatever you're already wearing. By the time everyone else is fighting for a treadmill in the cold, you'll already be a month into something that's actually yours."

— Renee Callahan, NASM-CPT

That's part of why the board folds away under a bed or a couch rather than needing a dedicated room: it has to work on a dark, cold Tuesday in a living room, not just in a sunny demo photo. No commute, no parking lot, no waiting for equipment — just fifteen minutes before the rest of the house wakes up.

Why the first batch is almost the only batch

Renee paid for the first production run herself, out of her own savings, rather than bring in an outside investor or a manufacturing partner who would want a say in the spec. "The minute someone else is paying for the tooling, they get an opinion about what gets cut to save money," she says. "I didn't want that opinion. I wanted the knee pad exactly where my mom needs it, full stop."

That decision kept the first run small. A larger batch is possible down the line, but it would mean outside funding and months of lead time she cannot promise right now. For now, what exists is what she could pay for herself.

The first batch Renee funded herself — not a warehouse order.

Get Renee's Home Studio Board →

$99 · free US shipping · 30-day money-back guarantee

All three board colorways folded, leaning against a wall
Charcoal Black, Blush Pink and Soft Lavender — each folds to the same 5.5-inch profile.

What sets it apart from the board you'd find in a big-box aisle

  • 💪
    Padded push-up handlesSet at working height for upper-body and core work, tested on clients from their twenties to their seventies.
  • 🔗
    Anchored resistance bandsSoft-grip handles fixed through anchor points Renee spent months getting right — nothing to re-thread or lose mid-set.
  • 🦶
    Two cushioned pads, built right inPositioned for standing, seated and kneeling work — the exact sequence Renee's own sessions run in, always exactly where they need to be.
  • 🪨
    Stays exactly where you put itA wide, grippy base keeps every push-up and lunge feeling solid and planted, on hardwood, tile or carpet.
  • ⏱
    Simple timer dial, no app, no subscriptionA clear, self-explanatory guide and a built-in timer dial do the job a trainer would do — nothing to log into, ever.
  • ⚡
    Folds to 5.5 inchesFlat enough to fit under most beds and couches, with a hinge that closes without pinching a hand.

Available in Charcoal Black, Blush Pink and Soft Lavender.

See Renee's Home Studio Board →

$99 · 30-day money-back guarantee · free US shipping

What early owners say about training with it at home

★ ★ ★ ★ ★

"I'm 74. I am not interested in figuring out an app. I open the board, I follow the card, I do my fifteen minutes. My daughter checks in and I tell her my knee feels better than it did at the old class."

— Pat C., 74, Mesa, AZ
★ ★ ★ ★ ★

"Six weeks postpartum, a studio class was not happening. This let me do something gentle most mornings without leaving my living room or figuring out childcare for an hour."

— Melissa H., 33, Chandler, AZ
★ ★ ★ ★ ★

"I work two jobs. I have maybe fifteen minutes most days, not an hour for a gym. This is the first thing that's actually fit into my life instead of asking me to rearrange it."

— Renata P., 44, Tempe, AZ
★ ★ ★ ★ ★

"I was skeptical about the 'no app' part until I actually used it. The card tells you everything. I haven't opened my phone once during a session."

— Courtney B., 46, Phoenix, AZ
All three board colorways unfolded side by side
All three colorways, unfolded — Charcoal Black, Blush Pink and Soft Lavender.

Where to get one

The board is available directly through Renee's own online shop — the only place carrying this first batch, at $99, roughly the price of two or three single studio drop-in classes — except this one keeps paying off every time you unfold it. Payment and shipping: all major credit cards, PayPal and Apple Pay accepted. Orders ship free within the US, typically within 2 to 3 business days. Every order includes a 30-day money-back guarantee.

In the box: 1 fold-away studio board, 2 padded push-up handles, 2 anchored resistance bands with soft-grip handles, 2 cushioned standing/kneeling pads, built-in timer dial, phone/tablet holder, printed step-by-step guide.

Folded size: 21 x 5.5 x 2.8 inches — fits under most beds and couches. Colors: Charcoal Black, Blush Pink, Soft Lavender.

The short version

This is the board Renee built so a trainer wouldn't have to be in the room with her own mother.

Renee Callahan spent a year and four rejected prototypes getting the spec right, starting with one 74-year-old woman who needed a safe way to keep moving at home. She funded the first production run herself rather than hand the spec to an outside investor. No app, no subscription — just clear instructions and a board built to do a trainer's job.

Thank you, Renee.

Try it with Renee's personal 30-day guarantee

"Give it the same fifteen minutes my mom gives it, three or four times a week. If it doesn't earn a place in your routine, send it back. I didn't build this to argue anyone into keeping it."

— Renee Callahan, NASM-CPT

Full refund, no questions asked, within 30 days of delivery.

The batch Renee funded herself. The next one is months away, if it happens at all.

Order Renee's Home Studio Board →

$99 · free US shipping · 30-day money-back guarantee

Renee Callahan NASM-CPT · Scottsdale, Arizona Built for her mother Pat, and for every woman like her.
A few of the women already training with it
Customer using her home studio board Customer using her home studio board Customer using her home studio board Customer using her home studio board
Photos sent in by customers after their boards arrived.

DISCLOSURE: The owner of this website has a material connection to the product mentioned on this page.

Testimonials reflect individual experiences and results may vary. Images are for illustrative purposes; actual product may vary slightly from the images shown.