{"product_id":"roys-all-day-shade-full-grain-western-hat","title":"Roy's Handmade Full-Grain Western Hat","description":"\u003cstyle\u003e\n.prod-wrapper { max-width: 860px !important; margin: 0 auto !important; padding: 0 !important; font-family: \"Poppins\", -apple-system, BlinkMacSystemFont, sans-serif !important; color: #2a2620 !important; font-size: 16px !important; line-height: 1.7 !important; box-sizing: border-box !important; }\n.prod-wrapper * { box-sizing: border-box !important; }\n.prod-hero { background: #2a2620 !important; border-radius: 6px !important; padding: 38px 32px !important; margin: 0 0 28px 0 !important; text-align: center !important; }\n.prod-hero .prod-hero-icon { display: block !important; font-size: 34px !important; line-height: 1 !important; margin: 0 0 14px 0 !important; }\n.prod-hero h2 { font-size: 27px !important; line-height: 1.3 !important; font-weight: 700 !important; margin: 0 0 12px 0 !important; }\n.prod-hero p { font-size: 17px !important; line-height: 1.65 !important; 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}\n.prod-features strong { display: block !important; font-size: 16px !important; font-weight: 600 !important; color: #5c3a1c !important; margin: 0 0 7px 0 !important; line-height: 1.4 !important; }\n.prod-features p { font-size: 14px !important; line-height: 1.62 !important; color: #4a443c !important; margin: 0 !important; font-weight: 300 !important; }\n.prod-colors { display: flex !important; flex-wrap: wrap !important; gap: 10px !important; margin: 0 0 28px 0 !important; }\n.prod-colors span { display: inline-flex !important; align-items: center !important; gap: 9px !important; background: #f6f1e8 !important; border: 1px solid #e0d6c6 !important; border-radius: 40px !important; padding: 9px 18px 9px 12px !important; font-size: 14px !important; font-weight: 500 !important; color: #3d3730 !important; }\n.prod-colors i { display: inline-block !important; width: 17px !important; height: 17px !important; border-radius: 50% !important; border: 1px solid rgba(0,0,0,0.16) !important; flex: 0 0 auto !important; 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margin: 0 !important; font-weight: 300 !important; }\n.prod-specs { width: 100% !important; border-collapse: collapse !important; margin: 0 0 12px 0 !important; }\n.prod-specs tr { border-bottom: 1px solid #ece4d6 !important; }\n.prod-specs tr:last-child { border-bottom: none !important; }\n.prod-specs td { padding: 12px 0 !important; font-size: 14px !important; line-height: 1.6 !important; vertical-align: top !important; font-weight: 300 !important; color: #4a443c !important; }\n.prod-specs td:first-child { font-weight: 600 !important; color: #5c3a1c !important; width: 38% !important; padding-right: 16px !important; }\n@media (max-width: 600px) {\n  .prod-includes { grid-template-columns: 1fr !important; }\n  .prod-features { grid-template-columns: 1fr !important; }\n  .prod-hero { padding: 30px 22px !important; }\n  .prod-hero h2 { font-size: 23px !important; }\n  .prod-story { padding: 22px 20px !important; }\n  .prod-story p { font-size: 17px !important; }\n  .prod-specs td:first-child { width: 45% !important; }\n}\n\u003c\/style\u003e\n\n\u003cdiv class=\"prod-wrapper\"\u003e\n\n\u003cdiv class=\"prod-hero\"\u003e\n\u003cspan class=\"prod-hero-icon\" style=\"color:#c9b394 !important;\"\u003e🎨\u003c\/span\u003e\n\u003ch2 style=\"color:#ffffff !important;\"\u003eHand-Built In Fredericksburg, Texas — Since 1946\u003c\/h2\u003e\n\u003cp style=\"color:#d8cfc2 !important;\"\u003eRoy Kessler, 71, is the third generation behind the block at Kessler Hat Co. Two hours and forty minutes go into every hat. After eighty years, this is the last run out of his workshop.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"prod-story\"\u003e\n\u003cp\u003e“The leather alone costs me more today than I charged for the whole hat when I started. Everything went up except the one thing I control — it still takes two hours and forty minutes. I can’t make the hat faster. That’s the whole trade.”\u003c\/p\u003e\n\u003cspan\u003e— Roy Kessler, third-generation hatter, Kessler Hat Co.\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhat Arrives\u003c\/h3\u003e\n\u003cdiv class=\"prod-includes\"\u003e\n\u003cdiv\u003e\n\u003cspan class=\"inc-icon\"\u003e🤠\u003c\/span\u003e\u003cstrong\u003eThe Hat\u003c\/strong\u003e\u003cp\u003eFull-grain leather, steam-set cattleman crown\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"inc-icon\"\u003e👑\u003c\/span\u003e\u003cstrong\u003eLonghorn Band\u003c\/strong\u003e\u003cp\u003eCast buckle plus brass concho, stitched all the way round\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"inc-icon\"\u003e🛡\u003c\/span\u003e\u003cstrong\u003eSix Grommets\u003c\/strong\u003e\u003cp\u003ePunched and set by hand, three to a side\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"inc-icon\"\u003e📜\u003c\/span\u003e\u003cstrong\u003eShop Card\u003c\/strong\u003e\u003cp\u003eThe Kessler story, 1946 to 2026\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eFive Things A Machine Cannot Do In Twenty Minutes\u003c\/h3\u003e\n\u003cdiv class=\"prod-features\"\u003e\n\u003cdiv\u003e\n\u003cspan class=\"feat-icon\"\u003e⛅\u003c\/span\u003e\u003cstrong\u003eThe Four-Inch Shadow Line\u003c\/strong\u003e\u003cp\u003eA full four-inch brim. That extra inch and a half over a standard brim is the difference between shade on a face and shade on ears, neck and shoulders.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"feat-icon\"\u003e♨\u003c\/span\u003e\u003cstrong\u003eThe Steam-Set Cattleman Crease\u003c\/strong\u003e\u003cp\u003eCenter crease with two side dents, set over live steam on a wooden block. A crease pressed cold falls out. One set with heat stays put.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"feat-icon\"\u003e💨\u003c\/span\u003e\u003cstrong\u003eThe Six-Grommet Draft\u003c\/strong\u003e\u003cp\u003eSix brass grommets set high on the crown where heat collects. Air moves through instead of sitting on your head.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"feat-icon\"\u003e🔗\u003c\/span\u003e\u003cstrong\u003eThe Stitched Longhorn Anchor\u003c\/strong\u003e\u003cp\u003eCast longhorn buckle at the front, brass concho at the side, and the band stitched the full circumference. Glued bands lift by August.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cspan class=\"feat-icon\"\u003e💎\u003c\/span\u003e\u003cstrong\u003eThe Weathered Full-Grain Finish\u003c\/strong\u003e\u003cp\u003eReal hide, distressed at the finish stage. Rain spots settle into the grain instead of standing out, and the crown takes the shape of your head over the first few weeks. Year five it looks like it belongs to you.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eTwo Colors\u003c\/h3\u003e\n\u003cdiv class=\"prod-colors\"\u003e\n\u003cspan\u003e\u003ci style=\"background:#241f1c !important;\"\u003e\u003c\/i\u003eBlack\u003c\/span\u003e\n\u003cspan\u003e\u003ci style=\"background:#5b3a24 !important;\"\u003e\u003c\/i\u003eCoffee Brown\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eMade For\u003c\/h3\u003e\n\u003cdiv class=\"prod-perfect-for\"\u003e\n\u003cspan\u003e🌾 Ranch \u0026amp; Field Work\u003c\/span\u003e\n\u003cspan\u003e☀ Long Days In Open Sun\u003c\/span\u003e\n\u003cspan\u003e🏇 Rodeo \u0026amp; Livestock Shows\u003c\/span\u003e\n\u003cspan\u003e🎵 Country Concerts \u0026amp; Festivals\u003c\/span\u003e\n\u003cspan\u003e🚴 Weekend Chores\u003c\/span\u003e\n\u003cspan\u003e🎁 Father’s Day \u0026amp; Birthdays\u003c\/span\u003e\n\u003cspan\u003e💎 Anniversary Gift\u003c\/span\u003e\n\u003cspan\u003e🚶 Everyday Wear\u003c\/span\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eWhat Sets It Apart\u003c\/h3\u003e\n\u003cul class=\"prod-list\"\u003e\n\u003cli\u003e\n\u003cstrong\u003eGenuine full-grain leather.\u003c\/strong\u003e Not coated fabric. It breathes, it patinas, and it takes the shape of the head underneath it.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTwo hours and forty minutes per hat.\u003c\/strong\u003e The factory version takes about twenty minutes on a machine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour-inch brim, not two and a half.\u003c\/strong\u003e The single measurement Roy refuses to negotiate.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStitched band, never glued.\u003c\/strong\u003e Twenty minutes of work nobody sees until the season the other kind lifts.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEighty years of one family’s trade.\u003c\/strong\u003e Otto in 1946, Walt in 1968, Roy since 1979. There is no fourth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv class=\"prod-guarantee\"\u003e\n\u003cstrong\u003e30-Day Return Guarantee\u003c\/strong\u003e\n\u003cp\u003eThirty days to send it back for a full refund, handled by email, no explanation required. Roy’s only request is that it gets worn outside at least once before that decision is made.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003cdiv class=\"prod-note\"\u003e\n\u003cstrong\u003eA note on hand-built hats\u003c\/strong\u003e\n\u003cp\u003eEach hat is shaped by hand over steam, so no two crowns are identical and the grommets are not perfectly evenly spaced. Full-grain leather also carries its own natural markings. These are not flaws — they are the difference between a hat somebody made and a hat a machine stamped.\u003c\/p\u003e\n\u003c\/div\u003e\n\n\u003ch3\u003eProduct Details\u003c\/h3\u003e\n\u003ctable class=\"prod-specs\"\u003e\n\u003ctr\u003e\n\u003ctd\u003eMaterial\u003c\/td\u003e\n\u003ctd\u003eGenuine full-grain leather\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFinish\u003c\/td\u003e\n\u003ctd\u003eWeathered \/ distressed, natural grain\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBrim width\u003c\/td\u003e\n\u003ctd\u003e4 inches (approx. 10 cm)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCrown\u003c\/td\u003e\n\u003ctd\u003eCattleman crease — center fold, two side dents\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eVentilation\u003c\/td\u003e\n\u003ctd\u003e6 brass grommets, 3 per side, hand-set\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eHatband\u003c\/td\u003e\n\u003ctd\u003eLeather, stitched full circumference; cast longhorn buckle and brass longhorn concho\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eColors\u003c\/td\u003e\n\u003ctd\u003eBlack · Coffee Brown\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eFit\u003c\/td\u003e\n\u003ctd\u003eUnisex; crown breaks in to the wearer over 2–3 weeks\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eCare\u003c\/td\u003e\n\u003ctd\u003eWipe with a dry cloth; air dry away from direct heat; leather conditioner once a year\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eMade by\u003c\/td\u003e\n\u003ctd\u003eRoy Kessler, Kessler Hat Co., Fredericksburg, Texas — est. 1946\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eBuild time\u003c\/td\u003e\n\u003ctd\u003e2 hours 40 minutes per hat\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eAvailability\u003c\/td\u003e\n\u003ctd\u003e118 remaining from the final run — 71 brown, 47 black\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\n\u003c\/div\u003e","brand":"Handmade by Roy Kessler","offers":[{"title":"Coffee Brown","offer_id":53320482717963,"sku":"KESSLER-HAT-BRN","price":59.99,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":53320482750731,"sku":"KESSLER-HAT-BLK","price":59.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0916\/4272\/4619\/files\/hf_20260824_134635_0c5794b0-a9a8-43bf-bea4-58aaebc0fb58.png?v=1787640893","url":"https:\/\/cedarandtinco.com\/products\/roys-all-day-shade-full-grain-western-hat","provider":"CedarAndTin Co.","version":"1.0","type":"link"}